About ten minutes

Tell us about your business.

Twelve questions. Three are essential — what you do, what the site is for, and how to reach you. The other nine are optional: answer what you can and leave the rest. A blank tells us something too, and we would rather infer openly than have you guess at an answer.

Tell us anyway — it is how we know who we are building for. But the demonstration itself always trades under a name we make up and search first, so nothing on the page belongs to a real business. Your own name on your own site is the next step, not this one.

In your own words — this is the one answer everything else is built from. Say it the way you would say it out loud to someone who asked, not the way it reads on your company registration. Where you work is useful here too.

This decides the shape of the page — a site built to take bookings is laid out differently from one built to show work. It is the single answer that changes the design most.

How a site looks sets what customers assume about you before they read a word. Plain words beat design words here; “calm and trustworthy, nothing flashy” is a genuinely useful answer.

This is the most useful answer on the whole form. Any industry at all — it does not need to be your trade. Paste the addresses and say what you like about each one; “I like this” without the reason is much harder to act on than “I like how little is on the first screen”.

What should the top of the landing page do? (optional)

Pick the one closest to what you need. Every site we build starts with a different job at the top, and this is the single choice that changes the shape of the page most. Leave it and we will work it out from your answers.

How should that top of the landing page look? (optional)

The same job can be done half a dozen ways. This is about the look, not the job. Leave it and we will choose one that suits your trade.

We build you a real prototype before anything is agreed, and this is what stops it arriving in the wrong colours entirely. Rough is fine — we do not need codes. “The green on our van” or “anything but blue, everyone in our trade is blue” both tell us plenty.

What sort of logo? (optional)

If you have one we will not touch it. If you do not, this is the difference between a first prototype that looks like you and one that does not — and it is much easier to point at a kind of logo than to describe one.

Optional, and often the most telling line on the form.

Constraints, deadlines, something you have seen and liked, something you hated.

How do we reach you? (essential)

So we can send you the prototype. Nothing here goes on any website, and we will not add you to anything. What we do with what you type.

What we do with what you type — short version: this goes to one person by email, the site sets no cookies, and nobody is added to anything.
We will reply to check we have understood you before anything is built. That is the only thing we will ask of you — there is no questionnaire and no sign-off rounds.